PHILOSOPHY
From credit cards to cold medicine I’ve lent my expertise to hundreds of accounts across all channels of advertising. I've shaped the creative visions of agencies, led creative departments, and remain passionate about finding the one thing that can make a brand unique, compelling, wanted. I understand the consequences of playing it safe and the kind of risks you have to take to land place new.
RESUME
CREATIVE DIRECTOR, COPY |Freelance | 2020 - Present
Go-to creative talent with a unique mix of general advertising and Pharma experience, showing superior conceptual skill and ability to bring 360 ideas for campaign extensions, brand refresh, and new business pitches.
Agencies: Saatchi Wellness, Publicis Health, Eversana/Intouch, Sage, Razorfish.
Accounts Pharma: Vraylar, Botox, Orgovyx, Dexcom, Eli Lilly, Daprodustat, Icodec.
Accounts General: Duke’s Mayonnaise, BellSant, NEAT Coffee, White Rock Beverages, 4th & Heart, Velocity Marketing.
CREATIVE DIRECTOR | Group SJR | 2019 - 2020
Oversaw the creative development and production of social content for ExxonMobil from ideation thru publication
with messaging and audience customization, scaled across FB, IG, YouTube, LI and TW.
Managed a department of art directors, copywriters, designers, animators, and video editors ensuring work was on time, within budget, and breakthrough.
Collaborated with agency principles to identify new business opportunities and growth within existing accounts.
Account: ExxonMobil
CREATIVE DIRECTOR, PARTNER | Protagonist NYC | 2013 - 2018
Guided creative teams ensuring campaign objectives aligned with agency and client goals.
Produced award-winning work in TV, video, brand activations, digital, social, radio, and print.
Pitched and won new business including Heluva Good, Planet Oat, Charco-Caps, Urinozinc, and Udderly Smooth.
Collaborated with agency principles to identify new business opportunities and growth within existing accounts.
Mentored creative staff providing career guidance and yearly performance reviews.
Accounts: Zicam Cold Remedy, Zicam Total Immune, HP Hood Dairy, Seeso Streaming Comedy Channel, Heluva Good!,
New Balance, Chevy, and DSE Healthcare.
CREATIVE DIRECTOR | Ogilvy & Mather NYC | 2003 - 2013
Reported to GCDs with the responsibility of developing and executing creative across a suite of blue-chip accounts.
Managed junior teams in the development of work from ideation through production.
Collaborated with agency GCDs ensuring projects were on strategy, on time, and within budget.
Part of the team that helped grow the agency’s RedWorks division from a brand extension and tactical offering to a robust creative solution within the Ogilvy portfolio of services.
Accounts: American Express, Hellmann’s, Bulova Watches, Citizens Bank, Quorum Federal Credit Union, TD Ameritrade, BlackRock, and Time Warner Cable.