ExxonMobil Corporate
Using highly branded content across social platforms, we’ve grown ExxonMoibl’s audience, improved KPIs and increased brand affinity within our target. Here a few examples of the work that’s making that happen.
Opportunity Begins with Energy
As the creative lead on the ExxonMobil corporate account at Group SJR, my social team produced this video series, Opportunity Begins with Energy. A major evolution in messaging for the client, it is a departure from content typically based on press releases and statics. Authentic in its storytelling, its success opened our client's eyes to the power of messaging that emotionally connects with its audience and increases their appetite for more.
The School of ExxonMobil
Auto Efficiency is one in a series of imaginative videos that make up our School of ExxonMobil. This cross-platform campaign, including Youtube, Facebook, Twitter and Instagram executions, is atypical for the energy sector. The work (organic and paid) continues to enable ExxonMobil to successfully increase its brand affinity with followers.
#SoothingScience
Tapping into the cultural trend of #OddlySatisfying videos, we’ve leveraged our #SoothingScience series across Twitter, Facebook and Instagram. The campaign has scored 65% above the benchmark for engagement on Facebook, the highest ever for ExxonMobil on that social platform to date.
Corporate Video
How do you meet the world’s growing energy demands while reducing the risks of climate change? This is the dual challenge that ExxonMobil seeks to solve, and this is a video that launched the vision at their 2019 shareholder meeting.
The complex, made simple
As a leader in science and innovation, ExxonMobil is shaping the future of energy. Here’s how we make that complex technology, and its benefits, easier to understand.
